Creating a high-converting podcast takes more than clean edits and good audio – and in this exclusive video from LRB – we reveal the secrets to success.
It requires strategy, storytelling, and a deep understanding of what actually keeps viewers watching.
We recently produced a podcast that generated thousands of views on YouTube and helped our client book 20+ sales appointments – leading to £50k in sales!
In this article, we break down exactly how we did it.
Why podcast trailers are important
A podcast trailer is one of the most powerful assets you can create for your show.
It introduces your brand, sets expectations, and acts as a standalone piece of marketing content that can be used across YouTube, LinkedIn, and email outreach.
In the video, we showcase the full trailer we produced and walk through the editing choices that helped it convert attention into pipeline.
Hooks and CTAs
The opening line of your trailer can make or break viewer retention – along with the initial visual for the audience.
Strong hooks immediately create questions in the viewer’s mind, increasing the odds that they’ll keep watching.
In the walkthrough, we explain how we select hook lines and CTAs that resonate with audiences and create instant intrigue to learn more.
World class production leads to audience retention
Editing isn’t just about visuals, sound is what drives emotion. We used a combination of beat drops, risers, and pacing shifts to keep the energy high and eliminate dead moments.
These sound design elements help maintain attention, supporting the story being told and reinforcing the authority of the speaker.
When your audio, video, and timing work in sync, retention increases significantly.
We built the trailer using a mix of industry-relevant B-roll, clean subtitles, and subtle motion graphics to help keep viewers watching longer.
These also help with retention for videos and podcasts.
Does it work across multiple channels?
This trailer wasn’t just designed as a podcast intro – we built it to function as a versatile marketing asset that could be shared independently on YouTube, LinkedIn, email campaigns, and paid ads.
Creating a multi-purpose trailer maximises the ROI of every recording session and gives the brand more opportunities to reach their target audience – and hopefully some new clients.
Watch the video
Each chapter of the video below gives you the step-by-step guide on creating a successful podcast:
- Intro: Why B2B podcast trailers matter
- The trailer that generated leads
- Picking lines that create intrigue
- Adding music & sound design for impact
- The role of B-roll and subtitles
- Professional production value
- The results: 5,500 views & 20+ appointments
Meet your podcasting partner
If you’re impressed by the level of production and strategy behind this podcast, you’re not alone – our clients have benefitted from our experience within the videography industry.
LRB is a B2B podcast production agency that helps businesses generate leads and sales through a podcast-driven content strategy.
If you want your brand to look and sound this good, then contact us today to learn more.
